Branded at WMH is the partnership of two leading branding agencies with complementary reputations. Working together we help clients create game changing brands by marrying market-shaping strategy with disruptive, category-leading design.

You could say, we take the future away from a client's competitors by creating the brands that lead market thinking and achieve extraordinary growth and profits.

Dixons Retail Group came to us to redesign their service brand Tech Guys.

The brand challenge was to turn an unloved ‘add-on’ to an essential and valued service that would increase margins.

Our view was clear. To change consumer perception we would need to change the proposition ‘from the inside out’. So we redesigned the experience itself, the training colleagues received, key points of the customer journey, the identity and language. And the name.

The resulting brand ‘Knowhow’ is currently being rolled out nationally.

We set out to build a new, fresh business within Dixons Retail. We found a group of people who were heavyweight thinkers, highly creative, yet fiercely practical to work with

Big change can
be difficult
and complex.
We don’t like this.

Change is too important to be made difficult, so everything we do at Branded and WMH is designed to help make big change easier.

Our partnership means we can bring to bear experience gained from changing some of the biggest brands in the world..

By combining penetrating diagnosis, robust strategy development, and creative innovation, strategy and implementation we are able to redefine how brands
behave and look..

I simply wanted the identity
to express the idea of...

Customer and staff needs should
be aligned...

We all want technical reassurance,
on-demand service and...

We all have more and more
technology in our lives...

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